One of the great benefits that digital transformation has brought to the business field is the democratization of entrepreneurship. This can be seen by looking at the number of startups currently coming onto the market.
Technological advances, without a doubt, are creating and will create the ideal scenarios for disruptive businesses to emerge.
And it is evident, since right now there are several segments within the Martech universe that are being managed and monitored by managers.
Companies that merge marketing with technology in cabo verde email list 235 contact leads their work process can be considered as Martechs .
With the ever-increasing need for data and digital innovations to be accessible to industry professionals, it is imperative to seek solutions within this market. The benefits will certainly guarantee ROI .
So, do you want to know how Martechs can boost the performance of your Digital Marketing tasks ? Well, keep reading and learn everything you need to know about the subject!
What is a Martech?
Any software product or tool that seeks to optimize a marketing strategy or campaign can be considered a Martech. They are closely related to the world of startups, since their name literally represents the union of “marketing” and “technology.”
The main objective of these solutions is to transform the work of professionals in the area into something much simpler and more precise thanks to technology .
In fact, some of the common terms in the language of those who work in the industry, such as marketing automation , for example, directly refer to the work that Martechs do.
Despite the increasing frequency and closer contact with the most demanding consumers, technology has paved the way towards simpler and more optimal processes. And with more solid foundations, it is possible to make better and more efficient decisions .
Everything related to planning, executing and monitoring marketing actions, as well as the work of collecting and analyzing information on internal processes, can be done thanks to Martech.
In practice, these are companies that decide to adopt these optimization processes in their tasks, which provides them with a number of benefits, such as, for example, the reduction of losses or the loyalty of their customers .
It may seem a bit exaggerated, but Martechs are really essential for any marketing team, because without them, everything will be uphill.
Here's an example: imagine having to measure the performance of a paid campaign or landing page traffic without any marketing software or digital tool . It doesn't seem possible, right?
Taking advantage of the fact that the concept of marketing 4.0 is gaining momentum, the most efficient way to bring your company into today's world is to have the help of Martechs all along the way.
In fact, a study conducted by Gartner shows that, on average, 29 % of the budget available for the marketing area of companies is used for Martechs .
That is, expenses for agencies, paid campaigns and even hiring talent are lower than this number.
This shows that it is a marked and noticeable trend in the industry, and whoever does not want to or is unable to adapt to it will feel an avalanche of negative results at any time.
Now, everything we have explained so far has to come in an orderly and defined way to guarantee results. This brings us to talk to you about Marketing Stack and explain what it is about.
