So start at the beginning, add a touch of branding and personality to the corporate part of your site and make sure to infuse that same personality into all the rest of your digital and non-digital marketing.
2. Investing in user experience is a priority
Cinepass User Experience
User experience is key from every point of view. In terms of conversions, bounce rate, effectiveness in capturing emails, shopping cart abandonment rate, etc., the influence that experience has on the success or failure of your business is clearly reflected.
However, not everything in life is about conversions and app c level contact list usage time . The history of Cinepass certainly makes it clear that when offering a mobile service to people, it is key to do so on their terms. Sebastián Mansfield, CTO of Cinepass , explained how the appearance and functionality of the application evolved until it reached more than 55,000 downloads.
“The first version of the app was beautiful,” he said. “But the truth is that it was very heavy and that’s why we simplified the design to make it lighter .” For Cinepass, offering a pleasant user experience to people is the key to its business. Both in terms of aesthetics and loading speed, simplicity of interaction, prioritization of functions and constant innovation. In that sense, there are opportunities to improve all the time.
According to Experience Dynamics ' annual survey , 90% of people who experienced poor performance of a mobile app stopped using it and 86% uninstalled it . If you want your users to love you as much as they love Cinepass, invest in creating a supremely pleasant design, simplify navigation as much as possible and take into account people's feedback to make improvements to your product.
3. Providing personalized attention to each user pays off
Listen to your user
How can you provide personalized service to more than 55,000 users? In the case of Cinepass, paying attention to digital feedback channels is key. Sebastián says that every time they update the application, they pay attention to people's reactions in reviews, social networks, the website and customer service emails.
This has allowed them to provide a good experience even to those who have made complaints about bugs and problems with the application, which is why they maintain a rating above 4/5 in the app stores. When this has happened, Sebastian explains that his policy is to personally contact the user, investigate details of the problem and resolve it immediately .
How can you improve in this area? Identifying your group of early adopters will be very useful when making updates or improvements to your products. In the case of SaaS, it is key to create feedback channels and establish an orderly process for deploying updates .
