It may sound crazy and very futuristic, but to a certain extent this is already happening on social media. For example, Don Draper from Mad Men has been on X for years and regularly manages to amuse his 18,000 followers with his brainwaves. And of course the arrival and possibilities of generative AI play a major role. For argentina phone number library example, you can already communicate with your favorite character and thus make a deep dive into the story world, which is not limited to just ten episodes on Netflix. How cool is that?!
3. Immersive and interactive please(s)
Speaking of AI, the endless possibilities that generative AI tools offer are going to make brand storytelling much more beautiful, immersive and interactive. Instead of telling the origin story on the website, your audience can actually be transported back in time by adding gaming elements and VR and AR applications. The audience can step into a time machine and be presented with challenges and choices that the brand had to deal with in the past.
By appealing to multiple senses in such an experience, the experience becomes much richer, more immersive. Emotions are appealed to more strongly and therefore the memory of the experience will last longer. In addition, the feeling of agency is strengthened, which is becoming increasingly important to us. We want to be autonomous in the decisions we make, also with regard to our media use.
