1. Follow the KISS rule
Keep it short and simple – This is a basic rule of marketing that helps in getting the information at a glance on any device. According to a recent study, more than 85% of consumers prefer to access emails using smartphones. So, since the device displays are really tiny, you should make sure that the subject line is quite short (only 4-7 words) and catchy to grab the user’s attention right away.
Source: template.net
Source: template.net
Also, nowadays the pace of life in our society is very fast, so email data people have become conscious of their time. That is why they are more likely to click on short email subject lines rather than those written in full sentences – just to save their time. By making your KISS subject line simpler and more engaging, you will increase the chances of reaching your audience with your newsletter.
Examples to follow : “Your next product is waiting for…”, “This product reminds me of you…”, etc.
2. Add some intrigue
However, keeping your subject line short is not enough to increase open rates. By getting people interested in the content of your email, you can really grab their attention and encourage them to learn more!
So the best real estate stories should not only convey a specific message, but also leave something behind the scenes, evoking a sense of mystery. Invite your consumers to learn more, with just a hint on the surface.
Source: MailJet
Source: MailJet
Role models :
"We've got your back..."
"Here is your personal invitation...",
“It would be better if you didn’t know…” and others.
3. Use a sense of urgency
When limited in time or resources, people become more motivated to make a final decision on offers. This is where a real estate email subject line works best, creating a sense of momentum to increase the interest of users. Such words should direct them to your email and make them want to light a fire on certain issues.
