Online store promotion can cause obstacles. Often, website owners are upset when a user selects a product, adds it to the cart, but at the last moment changes their plans and leaves the web resource. Working with abandoned carts is another area that needs attention in promoting an online platform. Abandoned cart remarketing will help solve this problem. In this publication, we will tell you how to effectively set up such remarketing. How to Check Cart Details Using Google Chrome As you know, information about added products to the cart, filling out online forms and other data is collected using cookies. They are not only active during the user's session, but are also saved in their browser. Using the collected information, you can set up retargeting for abandoned carts. To check what information the site collects on the user side, you should do the following: 1.
2. In the next window, click “Privacy and Security”. abandoned db center uk cart retargeting 3. Go to the "Site Settings" section. abandoned cart retargeting 4. Then check the permissions and data that is saved on the sites. abandoned cart retargeting 5. Select the website of interest where the product was added to the cart. retargeting abandoned cart Most often, information about user behavior and added products is stored in the block: abandoned cart remarketing-1 Developers are encouraged to use various tools. For example, Local Storage can store keys named cart or basket, containing information about products added to the cart. There you can find tags indicating the time the product was added, which allows you to configure the period during which the cart is considered abandoned. How to check cart item information using Firefox Mozilla Mozilla's Firefox browser also has built-in developer tools that can analyze cookies and use their local storage data, where your shopping cart information is stored.
When setting up a shopping cart, it is recommended to implement it through local storage, then the products will remain in it longer. If the cart is session-based, then the added products will be stored only until the browser is closed. To check the shelf life of products, go to the Inspect Element section. abandoned cart retargeting-1 In cookies, the duration of storage of goods is indicated as a timestamp in the Expires column. In Local Storage, their expiration date may not be explicitly specified, since the data is stored for an indefinite period until it is deleted. How to Set Up Abandoned Cart Search Remarketing (RLSA) Checking your website settings is a necessary step for further optimization. The next step is to set up abandoned cart remarketing using RLSA (Remarketing Lists for Search Ads). The list includes those users who added products to the cart but did not complete the purchase.
Select the "Settings" tab. abandoned cart retargeting
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