Video advertising
For advertisers, video advertising is an interesting channel. Users spend hours a day watching videos. Despite the fact that the direct impact of this may be somewhat more difficult to measure, you can certainly see it as part of the total branding and performance mix. In this way, it also gets the recognition and attention that it deserves in many cases. After all, you can then better look at the (in)direct financial impact, which is sometimes unnecessarily ignored.
Furthermore, it can play a role in afghanistan phone number library fulfilling the desire of many advertisers to better diversify within the use of online media. The competition is indeed broader in relation to, for example, search advertising, but the channel does offer the possibility to scale up strongly if something works due to its enormous reach.
3. Live shopping?
The launch of Taobao Live by Alibaba has been a while ago. However, a lot has happened in China since its launch in May 2016. What started as an experiment has grown into an interesting channel to sell products and services to people in China. During the well-known Singles Day, Alibaba generates billions of euros in turnover, partly with the help of live shopping.
Live shopping combines different interests of users. That makes it particularly interesting. Users can watch, shop and enjoy entertainment at the same time. All within one platform.
TikTok's ambitions
The breakthrough in the West does not seem to happen yet. The launch of TikTok Shop last September clearly shows that TikTok has great ambitions in this area. The giant seems to be doing everything it can to become a strong player in the e-commerce field, which makes it important to take this development seriously.
