It's normal, it's not a topic that is talked about every day. That's why, in this post, I'll try to squeeze the most out of this topic so that you know all the crossword puzzles it has.
Marketing is an exciting world where every day, without exception, you learn different things.
Just when you think you know everything, something new always comes along and surprises you.
This forces you to be alert all the time and consider training as the best ally to follow current trends.
One of the most unknown topics for most people starting australia phone number data out in marketing is subliminal advertising.
However, subliminal advertising has always been with us since the birth of modern business.
1 What is subliminal advertising?
2 Scientific and popular definition
2.1 ► Scientific definition
2.2 ► Popular definition
3 The concept of subliminal perception
3.1 ► Perception threshold
3.2 ► Unconscious processing
4 Subliminal advertising has always been with us
5 Why is subliminal advertising so controversial?
6 Ethical criticisms
7 Scientific evidence on its effectiveness
8 Types of subliminal advertising
8.1 ► Subliminal advertising in texts
8.2 ► Subliminal advertising in images
8.3 ► Subliminal advertising in videos
8.4 ► Subliminal message in a logo
8.5 ► Subliminal advertising in music
8.6 ► Subliminal advertising on social networks
9 Can subliminal advertising be done on the Internet?
10 How to create a subliminal message
10.1 ► Identification of target audience
10.2 ► Choice of media and formats
10.3 ► Content development
10.3.1 Use of images and keywords
10.3.2 Use of subliminal sounds and music
10.4 ► Testing and adjusting the campaign
11 Examples of subliminal advertising
11.1 ► SFX Magazine
11.2 ► The Simpsons
11.3 ► Earth
11.4 ► Amazon
11.5 ► Coca-Cola
12 Conclusion
What is subliminal advertising?
Subliminal advertising consists of creating a message through an image, video, sound or text that goes completely unnoticed by the conscious mind and is processed by the unconscious mind.
And force the user to perform an action. It is therefore a form of influence, and perhaps manipulation.
In other words, the mission of this type of advertising is to make the user's subconscious work so that he or she feels the need for the product or service that is being displayed.
Many prestigious brands have carried out several advertising campaigns of this type and their success has been confirmed thanks to the large sums of money raised.
However, this type of advertising generates quite a bit of controversy among marketing experts.
While some strongly support subliminal advertising, others believe it is not a safe strategy and that there is a lack of conclusive data to prove otherwise.
Scientific and popular definition
Scientific and popular definition
Subliminal advertising is approached from both a scientific and popular perspective, often presenting different characteristics in each.
► Scientific definition
From a scientific perspective, subliminal advertising is defined as a technique that uses stimuli that are below the individual's conscious perception threshold.
With the aim of influencing their behavior or attitudes indirectly.
This type of advertising is based on psychological theories and experiments that explore how the human brain processes information unconsciously.
► Popular definition
At a popular level, subliminal advertising is often understood as hidden or implicit messages that are "hidden" within normal advertising.
These messages, it is believed, can influence people to make certain decisions or develop certain opinions about a product or service, often without them being aware of this influence.
The concept of subliminal perception
Subliminal perception refers to the brain's ability to register and respond to stimuli that are below the level of consciousness.
Even if the individual is not aware of these stimuli , they can significantly affect their behavior and decisions.
This section delves into two central aspects: the threshold of perception and unconscious processing.
► Perception threshold
The threshold of perception is the minimum point of intensity that a stimulus needs to reach to be consciously detected by an individual.
In the context of subliminal advertising, messages are designed to be just below this threshold, meaning they are not consciously perceived .
But they can still be registered by the brain.
This allows these messages to have an effect on the individual's attitude and behavior, often in ways that are subtle and not explicit.
