Smart brands know something others don't: Highlight covers are more than just pretty pictures. They're your profile's visual navigation system, and they can make or break a visitor's first impr italian whatsapp number ession.
Here's why they matter:
They're the first thing visitors see after your bio
They help people find exactly what they're looking for
They show your profile visitors that your brand cares about quality
Let's explore how to transform these often-overlooked assets into strategic tools for your brand.
Understanding the psychology behind user behavior can help you design more effective Highlight covers. Here's what research tells us
We scan Instagram profiles in an F-pattern, so your first few Highlights matter most (Nielsen Norman Group, 2006)
Our brains process images in just 13 milliseconds – that's faster than you can blink! (MIT News, 2014)
Colors can instantly change how people feel about your brand (Color Research & Application, 2018)
Visitors decide if they trust your profile in under a second
These findings suggest that strategic design of your Highlight covers isn't just about aesthetics—it's about optimizing for how the human brain processes visual information.
3. Choose a design direction and stick with it
Ready to design? Think of your Highlight covers like the chapter titles in a book — they should give viewers a clear preview of what's inside while maintaining your brand's unique identity. You have two main ways to do this:
The quick-and-authentic approach: Story screenshots
This is perfect if you want that authentic, behind-the-scenes vibe. Just grab your best Story moments and turn them into covers. Works great for:
Behind-the-scenes content that feels genuine and unpolished
User-generated content that showcases real customers
Event coverage where you want to show the actual atmosphere
