How do you develop a good online strategy?

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There are exceptions where embracing a trend is necessary, for example if your brand is progressive or if a new development fits your product or target group perfectly. It is a balancing act, and the decision must be made based on an analysis of the specific circumstances of the brand.

Making Considerations in Balance source: Cagkan Sayin / Shutterstock

The decision to embrace a trend comes from online strategy
Although the online marketing world is predictable thanks to available data, the speed of developments requires a mindset of constant alertness. You must constantly evaluate opportunities and bahamas phone number library pitfalls based on data. A good online marketer can see in advance where the opportunities and risks lie, albeit not too far in advance. An experienced team is essential to understand this dynamic and to successfully respond to changes. With a good online strategy ready, it is much easier for them to decide whether a trend fits in with it.



1. Correct input
A good online strategy always starts with the right input, and here I specifically mean data . Without solid data, your strategy is like a house built on shifting sand. It includes the analysis of your current starting point (0-measurement of, for example, the website data and the various online marketing channels) and the current online competitive position . Here you do not only look at direct competitors, but also at how Google qualifies your position. The battle for attention and positions within the market takes place with both direct competitors and other players in the online space.