US Presidential Elections: Owned and Earned Channels Comparison

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Monira96
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Joined: Sun Dec 15, 2024 8:24 am

US Presidential Elections: Owned and Earned Channels Comparison

Post by Monira96 »

The following candidates have been selected for tracking within the specified time frame, spanning from mid-September ’23 to mid-October ’23: Donald Trump, Joseph Biden, Vivek Ramaswamy, Ron DeSantis, Nikki Haley, Mike Pence, Chris Christie, Doug Burgum, and Asa Hutchinson.

Please note that the data presented here is based base de datos de numeros telefonicos on one month and may not accurately reflect the real-time information or the current state of affairs when reading this article.

The volume of posts by each US presidential candidate across their owned platforms
The volume of posts by each US presidential candidate across their owned platforms; source: Determ
As per findings from Determ, a prominent media monitoring and social listening platform, the aforementioned political candidates predominantly employ Twitter as their preferred medium for engaging with their constituents, followed by Facebook and Instagram.

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Share of voice by no. of mentions for US presidential candidates 2024
Comparison of the volume of posts by each US presidential candidate; source: Determ
An analysis of the content volume published by each candidate during the specified period reveals that Vivek Ramaswamy stands out as the most active, having posted nearly 400 times.


Read 5 Political PR Metrics to Monitor During a Campaign

Earned share of voice comparison for number of mentions of US presidential candidates
Share of voice of US presidential candidates on earned channels; source: Determ
However, it is not unexpected that the most prominently discussed candidates within online media are Trump and the incumbent, Biden, according to Determ’s comparative analysis of the share of voice across various earned media channels.
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