Humanizing Politics Through Social Media

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Beyond policy discussions, social media allows new candidates to humanize themselves in the eyes of voters. Personal anecdotes, interactions with pets, and casual conversations with supporters all contribute to a sense of connection between candidates and constituents. This personal touch helps voters relate to candidates on a more human level.

Use Case: Alexandra Ocasio Cortez and Ilhan Omar
In 2020, Alexandria Ocasio-Cortez and Ilhan Omar hosted banco de dados numeros whatsapp a remarkably unique voter outreach event that made quite a splash. They ventured into the world of live-streamed video games on Twitch, joining forces with a group of online strangers to collaboratively build a spaceship while trying to solve in-game mysteries.



Example of political communication; AOC Streaming on Twitch X post
The outcome was nothing short of astounding by all the metrics typically used to evaluate such events. Ocasio-Cortez’s Twitch channel drew an astonishing 439,000 viewers, all engaged in real-time (to put it in perspective, the Twitch record is roughly 628,000 concurrent viewers). In total, about 5.2 million viewers tuned in to watch the stream.