Social Media: A Game Changer in Political Campaigns
Traditional political campaigns have long been synonymous australian whatsapp number with exorbitant spending. Campaign budgets, often in the billions, made it challenging for political newcomers to gain traction without influential donors. This predicament perpetuated the incumbency advantage, with up to 90% of incumbents being reelected in what research terms “the incumbency advantage.” However, the emergence of social media has disrupted this entrenched narrative.
Entrepreneur and former New York City Mayor Michael Bloomberg’s presidential campaign is a striking example of this paradigm shift. His short-lived campaign exceeded $1 billion, with more than 70% of the budget allocated to advertising. This massive spending highlights the enormous financial needs of U.S. political campaigns.
