This Search Console report essentially shows you how many people VIEWED your site and how many of those people CLICKED to your site.
Total Clicks vs. Impressions
As you can imagine, the more people who view and click on your site from Google, the better.
Leads and Sales
In other words: is this influx of traffic dbtodata actually increasing profits?
This is a question that many people overlook, but if you want to get a huge ROI from SEO, you need to know if all those new visitors are converting into customers.
There are a million ways to track this. My favorite is Google Analytics Goals , which is what we use here to see which pages are generating the most email subscribers.
Second, a single page can rank for thousands of different keywords.
Let's say you rank #1 for keyword A and your competitor ranks #2 for the same term.
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But your competitor ranks #1 for keywords B, C, and D.
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Because it ranks for more keywords, it will likely get more traffic on Google than you.
Bottom line: Monitoring your Google rankings is important, but the gold standard for SEO tracking is organic traffic.
