Sales: ensures you have a social to sales pipelines for prospective customers
HR: collaborates on employee-generated content and ensure iraq whatsapp group link s accurate employment information.
Finance: ensures accurate budgeting and helps forecast additional resource needs.
Third-Parties: any clients, agencies, or contractors you may be working
Step 3: Set up your social media team for success
It doesn’t matter if you have a social media team of one or 20 — you’ll need to create a foundation that supports their daily work and overall career growth. There are many facets to creating a high-performing and happy team, but there are a few you can start thinking about at the outset.
Workflows: Setting clear expectations about how work gets done helps your team stay nimble, organized, and on-target.
Tools: Identify the specific and team-wide tools that will help your team create work they’re proud of and eliminate tedious tasks so they can focus on the good stuff.
Culture: Prioritize a team culture that helps individuals do their best work and feel safe to share new ideas or concerns.
Let’s look at each one more closely.
1. Workflows
With your team members in place, you can start planning your workflows and processes. It all starts with the social media calendar — the touchstone of a social media team. Regardless of what roles you hire for, everyone will need access to the calendar to help them plan, schedule, and manage content and campaigns.
You’ll also want to map out your social media workflows. Organizing who creates, approves, publishes, monitors, and tracks content – and how — is one of the most challenging aspects for a social media team, especially the bigger they get. A social media workflow implements repeatable steps and deadlines for each content creation phase so that everyone knows what they are doing and when to complete it.
