As we have already said, a successful Digital Marketing strategy depends on several factors: creative content, clear objectives, a realistic budget, knowledge of the Buyer Persona, the Buyer's Journey, content generation trends, among others.
All of these factors play a very important role when analyzing the metrics, which will be essential to change the strategy if necessary or continue with the initial plans.
Let's start by clarifying that in the digital world there are thousands of metrics, all measurable, verifiable and comparable. All Digital Marketing platforms provide numbers so that you know the effectiveness of the strategies applied. It is thanks to these numbers that you can know how to improve and how to optimize your content and ads to achieve your goals.
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Now, what metrics should you analyze in your strategies? These depend on the at&t email list objectives you set. So, let's divide the metrics according to the objective of each strategy:
If the objective of a campaign is to create branding or brand awareness
When we talk about branding, we are referring to making the brand known and present in the customers' purchasing options. In this sense, the metrics that should ideally be analyzed are:
Ad views: to know how many people your name is reaching.
Website visits: To see how many people take positive action after seeing your ad and click through to learn more.
Impressions: These are counted each time your ad is displayed on a screen.
Reach: This is how many people your ad reached. It doesn't mean that those people saw it or clicked on it, it just means that they were reached.
Frequency: The number of times the ad is shown. When it comes to branding, frequency is the most important metric.
If the goal is to obtain qualified leads
One of the main objectives of Inbound Marketing campaigns is the generation of qualified leads or contacts to become buyers. This is achieved through Landing Pages, forms and offers of rich and specific content (such as Ebooks).
