- Skills and knowledge: A digital marketing department will likely have a team of experts with different skills and knowledge. This can be helpful if you need to implement multiple digital marketing campaigns at the same time. However, an agency may have more specialized knowledge in specific areas, such as SEO or social media marketing.
- Time commitment: Building a digital marketing department takes time - you need to recruit, train, and manage staff on an ongoing basis. If you don't have the time or resources for this, working with a digital marketing agency may be a better solution.
- Flexibility: A digital marketing department is usually less flexible than a digital marketing agency. Whether this is an advantage or a disadvantage depends on the needs of your business.
- Long-term commitment: Building a digital marketing department is a long-term commitment - you will need to continue to invest time and resources in it. Working with a digital marketing agency can be more flexible because you can scale up or down the services as your needs change.
