Sometimes it can be beneficial to combine both approaches - start with strong branding that will support your campaigns over time. For example, a strong brand will attract more attention to your ads and help increase conversion rates.
In conclusion, digital marketing campaigns and branding are not opposites, but rather complementary. To achieve success, it may be necessary to find a balance between both approaches that meets the needs and goals of your business.
The advantage of branding is that it builds trust - customers often prefer to buy products or services from companies they know and trust. While the impact of branding can be harder to measure than campaigns, it creates long-term value that can help a company achieve more stable and sustainable success.
