CRO: the new SEO trend?
What is CRO?
CRO and SEO, different or complementary?
CRO, SXO and SEO: the winning trio
Combining SEO and CRO by optimizing the user experience (SXO)
The essential steps to optimize your CRO
CRO: the new SEO trend?
Practicing SEO to optimize your visibility in search results, everyone is talking about it. The importance of natural referencing (or SEO) is no longer to be demonstrated to obtain traffic on a website. But does this gain in traffic obtained bring you a conversion rate? That is to say clicks, appointment requests, quotes and especially sales? If the answer is yes, albania phone number library it is because you do not need to read this article and that you practice SEO combined with CRO. On the other hand, if you feel that your traffic does not bring you a good ROI, the cause may be due to a bad or even non-existent CRO.
What is CRO?
CRO stands for Conversion Rate Optimization . What is the conversion rate? It is the percentage of visitors to a website converted into customers. Just as there are strategies in SEO, there are strategies in CRO. Generally combined together, they allow a good ROI or return on investment. A CRO strategy is put in place so that Internet users or mobile users who visit your website become customers (purchases for an e-commerce store) or conversion action (online reservation request in a restaurant or a performance hall).
CRO and SEO, different or complementary?
On the surface, one might think that SEO and CRO are two different strategic areas. However, they are aimed at the same audience, individuals who want to increase their visibility on the internet , obtain more customers and increase their turnover . SEO allows you to be visible on the internet and to be in the first results of a search engine page. CRO allows, once your merchant site has been found thanks to natural referencing, to obtain more leads and to multiply purchase intentions. SEO and CRO are therefore complementary .
CRO, SXO and SEO: the winning trio
Before talking about the 100% winning trilogy in marketing strategy, it is necessary to define the acronyms SEO and SXO .
Reminder and definition of the word SEO
SEO or Search Engine Optimization is a strategy implemented to allow a website to be visible and well positioned on the first page of a search engine (SERP). It is based on three fundamental pillars:
