On the other side are the PETs, which involve techniques and technologies of data protection. The report emphasizes usa nomer telegram that it is important to combine the two spectrums (organizational and technological) for more complete data protection. Advice for marketers: How to prepare for the future of digital privacy Implementing privacy-enhancing technologies is and will continue to be a challenge for businesses. The report brings a reflection on the difficulty in adopting innovative and intelligent solutions in a global recession. The most logical path for companies is to continue investing in the traditional tactics that generate the most return on investment.
I highlight this excerpt from the report that summarizes this challenge and signals a first step towards overcoming it: “Data privacy can be viewed by organizations as more of a barrier than an enabler. This perception may cause brands to shy away from contributing to privacy solutions. This narrative can only be changed with education.” Indeed, building a safe environment for data management requires more than mere generic knowledge about the available technologies and resources: a deeper understanding of the importance of the topic is required, and this can only be done with education campaigns within organizations.
