In addition, it is also possible to phone number database uk optimize the results of a campaign through A/B testing , which allows you to test different alternatives to find out if any element included in the email can lead to an improvement in the number of openings and the percentage of clicks.
8. Check the campaign's performance
Finally, the job is not finished once the email has been sent, but the performance of the entire process must be checked to improve the performance of future deliveries.
Email marketing tools allow you to track and analyze different statistics , whether it be email openings, clicks or bounces, with the ultimate goal of finding out what works and what doesn't, in order to subsequently improve weak points in the future.
By following all these tips, you are likely ready to create effective marketing emails that will increase your company's credibility. If you have any questions about how to plan the content of your emails or how to prepare a long-term email marketing strategy, at Bannister Global we can help you with a plan tailored to your needs and your communication and marketing challenges.
