Once this study is done, it will not only be phone number database philippines relevant for the strategy of any company's social media department, but it will also add value to the marketing and communication, sales, product departments...
But why is social intelligence so important ? It's very simple: because it allows you to put consumer segmentation and needs at the centre of your strategy.
According to the Top 2023 Marketing Trends report , prepared by Samy Alliance, which revealed the main marketing trends for this year, it is expected that 65% of brands will invest in social intelligence during 2023 with the aim of detecting the main concerns of consumers and thus personalizing their marketing campaigns.
Machine learning , big data and artificial intelligence are some of the tools used in social intelligence to provide valuable insights . Social intelligence allows you to perform an analysis of your audience as specific as you want. Not only will you obtain information on whether they are men or women, their age or where they are, but you will also have access to their hobbies, interests, professions, topics they are interested in... Everything you need to offer them highly precise experiences that are 100% adapted to their needs.
