” We now see that one answer to that question is: products that have outgrown their CMS and cannot be sold effectively on standalone ecommerce platforms. Products, in other words, that have their natural home on advanced DXPs with a clear development roadmap, focused on B2B ecommerce.
That roadmap must be strategically geared toward capturing the day-to-day business processes that make B2B eCommerce so complex and difficult to achieve.
Digital growth is not just for users of DXP solutions; vendors themselves israel whatsapp number have to continually “compose” their own transformation by adding new modular capabilities. These capabilities include iPaaS, a Customer Data Platform, Enterprise Accounts, as well as the native PIM and Commerce modules we’ve talked about.
In this process, the DXP is expanding its network to accommodate an increasing number of B2B companies struggling to sell complex products on their websites.
Implementation pioneers such as Atlantis-DX welcome this, as it enables them to suggest Ibexa DXP as a solution for a wide range of use cases in the DACH region and beyond, as B2B e-commerce maturity becomes a realistic – and transformative – option for every B2B brand.