2.1 The lead capture process
Let's think for a moment about the journey a user takes to become a lead, in order to determine the main elements we need in this lead capture strategy.
First, the user searches the Internet to research or obtain information about their challenges, problems or needs.
Then, when looking at the various SERPs ( Search Engine Results Pages ) that you find, you decide to enter one, two or three. Normally, the first three ranked in the search engines.
Next, they will read or review the content . If it is of quality and related to the search, our user will stay longer on the page.
If there is extra information, they will probably download it. This will be through an on-page form, a pop-up or a link that takes them to a specific landing page or download page.
Here you will leave your details , we must give you just the right information email list france so as not to distract your attention. This tool is essential for capturing leads.
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2.2 Key elements for lead capture
Now that you've learned about the lead capture process, you may already have an idea of all the elements that are needed to generate conversions. But in this section, we're going to list them so you can see them in a little more depth.
Landing pages for lead capture
Landing pages are essential elements in the lead generation process . They are simple pages (landing pages) that con
