The word "outsourcing" itself comes from the English language and is a combination of the words "out" and "source". When we talk about outsourcing services, we mean their implementation outside the organization. In addition to commercial outsourcing, IT outsourcing, HR outsourcing, accounting and bookkeeping outsourcing, or outsourcing related to legal services are often used.
Sales outsourcing is part of a broader concept – Business Process Outsourcing (BPO). It is a strategy of action that assumes that selected business processes are implemented outside the structures chinese overseas america phone number data of the organization. Thanks to this, the company can focus on planning its own development, expanding the offer, or other key goals. It is usually also associated with savings, because the company does not have to buy expensive infrastructure (e.g. for making calls), rent office space, or deal with the time-consuming process of acquiring, training and maintaining specialists. It is the saving of time and money, with high efficiency of actions, that has caused a huge increase in interest in the BPO strategy in recent years.
Outsourcing of sales and telemarketing services – what does it look like in practice?
Outsourcing may mean creating a completely external sales department or outsourcing selected processes (for example, acquiring new customers through a sales hotline , or creating and managing databases ).
Outsourcing B2C sales – i.e. sales directed to non-business customers. The most frequently chosen channels are the call center hotline and customer service BOK . These services can be supplemented by, for example, handling complaints or reservations).
Outsourcing B2B sales – i.e. sales to business customers. The classic hotline is of lesser importance here (although in many cases it is a very important tool). Due to the larger sales volume and the characteristics of the offer, services such as arranging sales meetings and generating and handling leads are effective here.
Read also: Customer database validation – what do you need to know about it?
In both B2B and B2C outsourcing, complementary activities play an important role , such as verifying and updating databases or customer satisfaction surveys. Outsourcing can also concern the internal processes of the organization . Examples include back office , i.e. support for employees in formal and administrative processes (document and equipment circulation, information management), and help desk (responding to various types of events, solving current problems of employees or customers).
Outsourcing of sales services – benefits
Significant cost reduction – the company does not have to organize or maintain its own sales department. This involves many costs: hiring and maintaining specialists, organizing office space, purchasing the necessary equipment and materials.
Access to modern tools – allowing for the automation of conversations and recording of contact history in real time. These are also tools related to document circulation, automatic database updates, or the distribution of calls between consultants.
Professional salespeople – if you choose a good contact center office , your external sales department will be built by people trained in professional customer service, with knowledge of persuasion techniques and proper response in every situation. This will allow you to maintain high quality of service and will not expose you to potential image losses.
Simple implementation – we use innovative telemarketing solutions such as ( cloud call center ), cloud technologies and many tools that allow you to launch commercial outsourcing without significant interference in the current functioning of the organization.
Increased efficiency of operations – if you outsource all time-consuming sales processes to a good external company, you can focus on the strategy and development of your business.
Logo Polcall
Do you want to use the services of a professional call center?
Our experts are waiting for your call!
Our clients' satisfaction is the most important thing to us! Check out our offer and let yourself be convinced that we will solve every problem you have.
Contact us!
When to decide to outsource sales?
Outsourcing sales is a flexible and universal solution – it can be implemented in smaller companies and large corporations. It works well in B2B and B2C sales. However, the strategy of operation must be adapted to the nature of the organization and its offer, the needs and habits of customers, as well as the industry in which it operates. The individual selection of communication tools and channels is very important – it reduces the risk of so-called budget burnout, i.e. allocating large funds that will not bring the expected effect. That is why sales outsourcing should be entrusted to professionals who know what solutions to choose to maximize the return on investment, while at the same time taking care of the quality of customer service and the overall image of the company.
Also read: How to properly conduct a sales conversation in the form of a cold call?
Who should particularly consider trade outsourcing?
Organizations that do not have their own sales department.
Organizations that have a sales department, but it is not effective enough (an external department can provide support to the current team).
However, entrepreneurs who want to increase sales results do not have the budget to create such a department from scratch within their own structures.
Companies that expand their offering or introduce new products/services to the market,
Companies that need support during periods of increased sales (important, for example, in seasonal industries).
The condition for effective actions that allow for real cost optimization is the selection of a professional partner. One who has professional staff, advanced infrastructure and an individual approach to building a BPO strategy (business process outsourcing). If you want to implement trade outsourcing in your company, contact us - we will help you choose the optimal solution.
