"Every year I spend a lot of money on toys that others think are expensive." In his list of kuwait whatsapp phone numbers, there is a whole wall of display cabinets filled with trendy toys of different sizes, plush toys, and sculptures and prints by domestic and foreign artists. While playing, he accidentally entered the toy industry.
"In China's plush market, there are IP-type brands such as jELLYCAT, Pop Mart, and Wen Tongzi, and white-label plush brands built based on the supply chain. What we want to do is to fill the gap in the middle." In Yang Gaoxiao's view, by giving products rich stories and content, original plush IPs that can heal emotions can also be born locally.
"Not a substitute", the post-85s rush into the plush market by differentiation
The idea of creating a plush brand came to Yang Gaoxiao after he became a dad.
"I didn't bring the little monster out today." During a trip, 7-year-old daughter Miko said frustratedly. Yang Gaoxiao was very confused, and after further questioning, he learned that the little monster was his daughter's imaginary "good friend".
Every child has a wild imagination, likes omnipotent superpowers, and longs to have a little monster to accompany them as they grow up. In Miko's description, the "little monster" has round eyes, a furry body, and hidden little teeth.
The world in the eyes of children is very different from that of adults, so why not turn these wild imaginations into a "real version"? Yang Gaoxiao reproduced the prototype in the children's minds, and the little monster Fu Fu was born.
At that time, from Lingna Belle to jELLYCAT internet celebrity eggplant, plush toys with healing properties built a short "fairy tale world" for young people. A cute plush toy is not only a warm companion, but also a qualified emotional partner.
"When most plush images are based on the standard image of dot-shaped eyes and smiling mouth with brackets, we have been thinking about how to form a unique style." Yang Gaoxiao told "Tianxia E-Commerce". In other words, FUFUSOUL wants to create a new plush image that is the anti-JELLYCAT.
