According to a survey, 80% of belize phone numbers B2B marketers consider referrals to be a key source of sales opportunities. For example, Uber offers “free rides” to users who refer their service to their friends and family.
Referral marketing works wonders in generating leads, as studies have shown that 92% of customers trust referrals from people they know. SaaS marketing companies can use rewards systems to encourage referrals. Rewards can come in the form of gift cards, free services, discount codes, and more.
Brands can also leverage influencer marketing for referrals and even encourage customers to write online reviews. Social media influencers have millions of followers, so brands can tap into their fan base and hire them for referrals.
Good Read: 10+ Affiliate & Referral Program Software for Your Business
Brands often send their products to influencers and ask them to review them on various social media platforms. This is a great marketing strategy for small SaaS companies and startups.
Create a co-marketing campaign
Another great SaaS marketing strategy for generating leads is to run a co-marketing campaign. A co-marketing campaign involves working together between two brands to market their products.
This is called partnership marketing. This type of marketing does not require both partners to be from the same industry.
A great example of a co-marketing campaign is HBO and Budweiser’s collaboration on the 2019 Super Bowl. The commercial was so popular that it even won a 2019 Super Clio award. The Wall Street Journal described the co-marketing campaign as “ the largest and most prominent marketing tie-in ever for an AT&T Inc.-owned cable network .”
The ad below is so popular that it has already garnered 7.6 million views as of the time of writing.
This marketing strategy is best for both small and large SaaS companies, as it is not only cost-effective but also helps your brand gain exposure to a large audience of your partner brands.
Therefore, it creates a huge sales opportunity. So, pick your partner, set common goals, and brainstorm ideas to create amazing joint marketing content.
Don't forget to do SEO
Digital Marketing Companies are placing a high value on SEO, and for good reason. As a SaaS marketer, you must be familiar with the importance of SEO and organic traffic for businesses.
To give you an idea, Mike Saunders found that organic search traffic is the largest source of lead generation for 77% of leading SaaS companies.
avg-saas-traffic-by-source
There are many different approaches to lead generation, as mentioned above, but SEO remains one of the biggest drivers of lead generation for SaaS companies. SaaS marketers can break down SEO marketing strategies into two parts: on-page SEO and off-page SEO.
On-page SEO is extremely important for generating leads, as it involves content creation, link building, keyword targeting, UI, site performance, and more. The good thing is that all of these things are within your control.
