Background photo
The background image for a personal profile should be 1584 x 396 pixels. The image for a company profile is much narrower, here we suggest 1128 x 191 px.
Posts
The most popular post sizes are 1200 x 1200 px or 1200 x 627 px — for sponsored posts, we suggest using the latter, as it displays the same way on both the feed and the company profile.
Carousel Advertising
Carousel ads are one of the forms of sponsored content that are displayed in LinkedIn news feeds. The recommended dimensions for images that we place in the carousel are 1080 x 1080 px , although we can also use ones with dimensions of up to 4320 x 4320 px and a size of no more than 10 MB. LinkedIn supports files in PNG, JPG, and GIF formats (without animation).
Current dimensions of LinkedIn graphics
Current dimensions of LinkedIn graphics
Graphic dimensions on platform X
Profile picture
The avatar on the X platform is not as important as on other social media. People mostly pay attention to the username and whether the profile is verified. As in other cases, a size of 400 x 400 px will work well.
Profile background photo
X uses a format with unusual proportions here - 2:3, to obtain optimal quality, a cover photo with dimensions of 1500 x 500 px is enough.
Posts
X is a platform where the dimensions of graphics in tweets homeowner database are not given much importance, because they are usually screenshots or memes. The optimal dimensions for the graphics being prepared will be 1600 x 900 px.
Link image
In the case of an embedded link, X displays a graphic (thumbnail of the linked page) in the standard dimensions of 1200 x 628 px for all platforms .
Video
Unlike Facebook or Instagram, X prefers a horizontal format of 1920 x 1200 px , the video file types supported by this platform are .mp4 or .mov
Current dimensions of X graphics
Current dimensions of X graphics
YouTube Graphics Dimensions
Profile picture
A profile picture on YouTube is a very important element of a creator's identity. Fans of the most popular creators often copied the style of their avatars, or placed them (and still do) on their profiles. Currently, YouTube, like Facebook or Instagram, crops the picture to a circle.
Cover photo
The channel background photo is visible only on the channel profile, which is why creators no longer pay much attention to the appearance or quality of the content posted there. A properly prepared background photo on YouTube is 2560 x 1440 px. However, only a small rectangle in the middle will be visible on most devices - so this is where elements such as captions or logos should be placed.
Movie thumbnail
The thumbnail is a very important element of the material, because it is the one that is supposed to stand out from the crowd of others on the home page (or in other tabs). What the user sees in the thumbnail can arouse certain emotions, and thus build an attitude towards the subject of the material being watched. Many creators rotate thumbnails to find out which one will attract the most attention, or update them in older videos.
For years, the thumbnail has consistently had the same proportions as the video material - the aspect ratio is 16:9 and the dimensions of 1280 x 720 px are more than enough to obtain good graphic detail.
Current dimensions of YouTube graphics
Current dimensions of YouTube graphics
Summary
In conclusion, knowing and using the right image dimensions for different social media platforms is key to effective online marketing. Adjusting the size of images, both static and dynamic, makes our content look good and professional on every device. Sticking to the recommended image dimensions for Facebook, LinkedIn, Instagram, X, and YouTube allows you to better leverage the capabilities of each platform, which in turn helps you reach your audience more effectively and build a consistent brand image online.
Let's remember that well-prepared visual materials can significantly increase user engagement and contribute to the success of our social media.
