" It is said thatd of radio advertising is mozambique email list 150000 contact leads strong in long-term memory. merit Radio advertising allows you to choose the time slot, so if you purchase time on a radio program that your target audience likes, your information will reach the people you want to reach. It is also said that there are four effects that can be produced by radio advertising. Recency effect: Customers consider purchasing your product Imagery transfer effect: Increasing purchase intent by recalling a product Boost effect: Increased awareness of products and services Frequency effect: Listening to a radio ad multiple times helps people remember the product name In other words, radio advertising can help increase awareness and encourage purchases.
Disadvantages Radio ads cannot appeal visually. Therefore, it is difficult to convey detailed information . Also, if the viewer is not interested, they may ignore the ad. It is necessary to use celebrities and pay particular attention to the expression. It is also difficult to verify the effectiveness of radio ads. (3) Newspaper advertisements am newspaper advertisement Newspaper advertisements are advertisements that can be placed in newspapers. There are national newspapers, local newspapers, and trade papers.
