According to Goodstate, 97 percent of internet users in Indonesia buy phone number list use Google as their search engine. Google as the most popular search engine also makes it a soft platform to increase brand awareness of a business.
By advertising on Google Ads, you can reach a very wide audience and make your product known to many people.
Therefore, it is important to know more about Google Ads before you decide to advertise there. Read more in the article below, yes.
Understanding Google Ads
Google Ads is a paid online advertising platform provided by Google. Through Google Ads, you can display ads by reaching a wide and targeted audience. Advertising on Google Ads can help you promote your business, sell products, increase brand awareness and increase website traffic .
With Google Ads, you can display your product ads when Google users type relevant keywords on the Google search page. Not only search results, with Google Ads you can also advertise on other Google products, such as Youtube, blogs, and the Google Display Network.
Google Ads is very easy to manage online . You can change the ad campaign including design and copywriting , ad settings, and even reset the ad budget that has been set.
Benefits of Google Ads
As one of the digital marketing strategies, Google Ads has many benefits for your business. Here are some of the benefits.
1. Increase Target Audience Reach
Google Ads can help you see customer prospects more broadly and precisely. Google Ads is perfect for small businesses and SMEs that do not have the opportunity to reach a wide market.
In addition to being broad, the audience reached is also specific and targeted. Google Ads will only focus on people who search for keywords relevant to your product on the Google search engine.
2. Increase Website Traffic
Not only to promote products, using Google Ads as a marketing strategy also helps increase visitors to your business website .
With Google Ads, your business website can appear at the top of Google search results when the audience types in keywords relevant to your product. This strategy allows your website to be seen more easily, thus increasing traffic to it.
This method is considered more practical and faster than using SEO strategies. With Google Ads, you don't need to create SEO friendly articles to increase website traffic .
Therefore, Google Ads is an effective and time-saving and energy-saving solution. The large number of website visitors also has the potential to increase conversions or sales.
3. Control Advertising Costs
As explained earlier, advertising payments on Google Ads use the PPC system. You will only be charged if the ad you display is clicked by the audience. Google Ads is a more economical and efficient platform because you can set the budget allocation for your ad display on the Google search page.
When using Google Ads, you should pay close attention to the performance of the ads you display. Ads with poor performance can be removed to reduce the advertising budget .
4. Maximize Return of Investment
The next benefit of Google Ads is to maximize the percentage of Return of Investment (ROI) of your business. When you implement Google Ads as a marketing strategy, Google will provide a report on the performance of the ads you display.
From the data you can calculate whether the displayed ad provides a small or large ROI. The ad performance report can also be used as evaluation material to develop the next marketing strategy .
Difference between Google Ads and Google Adsense
Having similar names, many people assume that Google Ads and Google Adsense are the same feature. Although both are engaged in advertising, both have different functions. Let's get to know the differences.
1. Definition
Google Ads
The fundamental difference between Google Ads and Google Adsense is the definition of both. As explained above, Google Ads or Google Adwords is a feature that helps you advertise your brand in Google search results and other Google products.
Google Adsense
Google Adsense is a Google service for those of you who have a website or blog and want to monetize the blog. With Google Ads, you can make your blog an advertising stall and profit from it.
2. How it works
Google Ads
When implementing Google Ads as a marketing strategy, you must be curious about the results of the ad impressions you create. Google Ads as a large advertising platform has many marketers competing to display ads.
Competition between marketers on Google Ads occurs based on the same targeted search keywords. For example, you advertise a product with the target keyword "minus glasses". It could be that it's not just you, there are many other competitors targeting the same keyword .
Later Google will conduct a fair assessment, to determine who is the winner of the keyword competition . The assessment is carried out with the Google quality score standard , the most relevant ad content to what customers are looking for will be the top to be displayed.
The budget that must be spent when you use Google Ads using the Pay Per Click (PPC) system. PPC requires you to pay for Google ads based on how many clicks the audience has.
