In the awareness stage, a person realizes that they have a problem or desire and begins looking for solutions.
Let's look at an example: Julie usages of our products was recently in an accident and is now injured due to someone else's negligence, and she starts searching for a personal injury lawyer.
For personal injury attorneys like Brian White, Julie entered the sales funnel awareness stage when she stumbled upon his website during an online search.
Brian White
Julie will now exit the sales funnel, deciding not to use Brian White's legal services or she will enter the interest stage and become a lead.
2. Level of interest
Once they reach the interest stage, a person begins comparison shopping, considering their options, and weighing the pros and cons of their choices.
You need to provide content that encourages your prospects to reach an interest level, that is useful and doesn’t go straight into their pocket.
Promoting your product or service too early is considered a turn off by most consumers and is often seen as a scam.
In Julie's case, after learning about Attorney Brian White's brand, she likely considered a few of his competitors and compared them.
Dutch Law
Hollander Law Firm is one of them, and their blog, which provides in-depth information on personal injury law, is a perfect example of how to guide potential clients like Julie through the stages of their careers.
3. Decision making process
By the time they reach the decision stage, consumers have narrowed their list down to one or two options and are ready to buy. Your goal is to stay on that list.
Since your prospects are ready to buy, it is finally the right time to present your offer. Since your prospects are ready to buy, it is finally the right time to present your offer. At this point, you can also use your CRM software to learn about your customers’ previous purchases and get an idea about their preferences or buying patterns. From this, you can provide them with the best products that they will not be able to resist ordering.
However, you have to remember that consumers still have other options. Even if they are halfway through, they are not at the end and can fall out at any time.
So what’s the best way to ensure your prospects see this through to the finish line and convert?
It would be best if you could offer something that your competitors don’t do to entice potential buyers to choose you over them. For example, you could offer free shipping, a discount on your first purchase, a bonus, or something similar.
4. Procedure
Last but not least is the action step. At the end of the sales funnel is the step you want every potential buyer to reach.
It’s pretty straightforward: in the buying process, consumers decide which brands are worth their money and become customers.
While this step may be the end of your sales funnel, it certainly isn’t the end of your job.
Once a customer converts, you should do more to ensure they have a satisfying customer experience. Otherwise, you risk losing them as part of your customer base and not getting as many referrals.
A simple but effective way to retain current customers is to send them thank-you emails. Luckily, there are plenty of free email marketing software you can use. Many of these features can be used in earlier stages of the sales funnel, such as gathering visitor data or nurturing leads.
Then, in addition to following up with emails, don’t forget to invite customers to engage, leave feedback , offer 24/7 customer support, send them bonus merchandise, or offer a discount on their next purchase. Enhance the experience with a digital business card link by offering easy access to contacts and exclusive purchasing offers in one private space. To create such cards, use the right digital card software .
