Many of the activities in the living lab will therefore have to be carried out by other organisations, also given the expertise required for this. For example, consider carrying out user research. Organisations that qualify include educational institutions, the creative industry, knowledge institutions and consultancy firms. These organisations can play a role in designing, implementing or evaluating new concepts or solutions. In order to coordinate the activities in the living lab, organise regular meetings and safeguard knowledge, it is obvious that the municipality or another organisation takes on a management role.
When a country reaches a certain level of prosperity, there is an eco brother cell phone list nomic shift from goods and services to “experiences”. This is what Pine & Gilmore claimed in their 1999 book “ The Experience Economy ”. People are willing to pay extra to have a service turned into an experience that they will remember for a long time. And companies discover that by offering a special experience they strengthen their competitive position.
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