B2B Sales Strategies

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Use a short headline that tells them exactly what they'll get and why they should care. Add an action-focused subheading: The subheading gives you a bit more space to convince the user to convert. Here, focus on action—what should they do or what will be the result of converting? Include an engaging image: Visual images break up text, but they can also tell a story. Use images to engage users, keep them on-page, and help direct their attention to important content. Add multiple CTAs: What do you want people to do? CTAs should use strong language and tell users exactly what will happen.


For example: "Download the guide," "Get a free trial." Avoid vague language like "Click to learn cambodia email list 195181 contact leads more." Include at least 2-3 CTAs throughout the page so users can convert when they are ready. Minimize form fields: Asking too many questions reduces conversions, but can make it easier to qualify leads. Make sure to only ask for the information you need to balance quality and quantity of leads. Remove page navigation: Landing pages serve one purpose—in this case, to drive leads. Removing navigation from the top of landing pages reduces distractions and helps keep users on task.




Limit links: Removing external (or even internal) links keeps users on that path to conversion. While you may occasionally link to relevant information or social proof, limit links as much as possible. Optimize for search: While most traffic will come from a paid ad or other marketing initiatives, landing pages can show up in search results. Make sure to optimize for mobile, include key terms, add image alt tags, and use headers to optimize for (free) organic traffic. Here's a quick checklist to ensure your landing page is optimized to drive leads—and show up in the search results.