The only drawback is that some of the contacts we have in our database are inactive, meaning that not all of them are interacting with the company through any action. These are what we call cold leads. Those contacts that are not in the purchasing process .
The aim of any organisation is to have a good database, meaning that any contact in our database is within one of the phases of the sales funnel. Therefore, if we have inactive contacts, our main aim is to reactivate cold leads. How? This is where Lead Management comes in.
Lead Management: What is it?
Lead management is a series of methodologies linked to the greece telegram data relationship between the lead and the company. These allow the leads to be guided through the sales funnel to become final customers.
Within lead management, there are several phases depending on the relationship between a company and its potential customers: attracting the attention of new customers, leading existing customers through the funnel so that they become final customers, and retaining those who have already purchased from us. All of this is what is achieved with lead management together with Inbound Marketing strategies .
Example:
You have just started your business and you do not currently have a database, what do you do? To start, you should create a landing page with a download resource accompanied by a form for users to leave their data (in this case, basic data). Once you have this data, you set up a strategy to find out a little more about them; their interests, needs, concerns... in this way, you show them content that is of interest to them by combining TOFU, MOFU and BOFU elements to guide them through the entire purchasing process and achieve a sale.
