With the new purchasing process, the Inbound method, tailor-made for the customer, seemed capable of replacing the more traditional Outbound, but has it turned out to be the case?
A survey conducted by Act-On in collaboration with Demand Metrics has dispelled any doubts on this matter.
Inbound VS Outbound: Which Approach Generates More Leads?
In the survey conducted by Act-On and Demand Metrics, when the interviewees were asked which of the two approaches is able to generate more contacts, the results were: 32% Outbound, 32% Inbound and the remaining 13% both, however 84% of them agreed that by integrating the two strategies , i.e. an Allbound approach, the company is able to improve its business .
In fact, more and more companies are adopting a balanced mix of Outbound and Inbound marketing tactics to increase ROI.
All-Bound Marketing
An Allbound marketing strategy perfectly blends list of telegram users in canada Inbound and Outbound . In essence, it involves creating content to respond to B2B Buyers who rely on online research for possible options for purchasing a product/service. And so far we are describing a "normal" Inbound strategy. The publication of useful content, optimized for SEO, such as blog articles, ebooks and/or videos are able to attract potential customers to the company website, in order to generate leads. But why limit useful content only to those who perform a web search? Why not use an Outbound mailing strategy with which to share it with prospects who match the profile of the company's ideal customer? In essence, Allbound takes the strengths of both methods, transforming them into a single effective strategy.
Inbound and outbound united, an example
Sending emails to potential customers is a perfect example of how allbound marketing can improve the results of marketing campaigns. Mailing, the cornerstone of Outbound, tends to favor the massive and undifferentiated sending of emails, but this increases the probability of failure. This factor reverses the trend if the content is personalized and has as its object an element of interest for the prospect, as Inbound teaches. The tools of this second marketing method can also be used in an Allbound perspective. A software to monitor the results obtained from a mailing campaign, in fact, is a tool that should never be missing even in Outbound. This is because it is able to perform all the iterations necessary to improve the effectiveness of the strategy while also providing a personalized experience for all potential customers.
Both methods, if used alone, are not enough because both Inbound and Outbound have limitations. The first, for example, requires a fairly long period of time to work, while the second is now considered too invasive. However, as the saying goes, unity is strength, and if used together the shortcomings of one are compensated by the other, obtaining the best possible results.
