Metrica has component targets. These include page views and JavaScript events. Using this feature, website owners can study the path a visitor takes from accessing a web resource to completing a goal guatemala telemarketing list action. Assigning goals Yandex.Metrica collects detailed data about the selected goals. The information obtained can be analyzed and tracked.
Therefore, with the help of goals, they study the activities of potential customers, evaluate website traffic and calculate their conversion rate. According to Metrica's goals, resource owners can better understand their audience: how visitors move around the site, what confuses them, why they close the page. Conversion Goal The conversion goal is used to analyze user behavior on the website.
With their help, they track actions that affect the company's profits, such as the filing and payment of orders. Retargeting Retargeting is required to collect user data in order to display contextual ads based on the information received. This metric tracks the intermediate actions a potential customer takes before placing an order: subscribing to a newsletter, adding an item to the cart, reading payment terms. Conversion and Retargeting Goals in Metrica - What's the Difference? Unlike conversion goals, retargeting goals can be connected to Yandex.Direct.
Advertising is aimed at them. Conversion goals show statistics: conversions across the site, deviations from planned plans. These parameters are used to evaluate the effectiveness of advertising campaigns and overall marketing strategies. What goals should you set? Decide whether you want to track conversions or milestones. For example, using the Views goal, you would measure user interest in the site, and using JavaScript, you would track clicks on the sign-up, order, add product to favorites, or add-to-cart buttons.
To study the sequence of steps a customer takes before committing to a goal action, use compound goals. When connecting them, observe the following rule: without performing the previous action, the next step of the user is not possible. A goal can have up to five steps, and a step can have up to 10 conditions. How to create a goal in Metrica To create a goal, go to Yandex.Metrica and add counters.
