The sales industry has faced radical changes over the past year that continue to take shape today. Where sales teams previously relied on face-to-face meetings, events, and presentations to engage with their contacts, interactions have now changed completely.
In addition to managing the online team , another relevant issue that sales managers have to deal with is that of managing customers remotely. What is important to focus on to maintain an efficient and quality relationship with your contacts?
Let's see it together in this article. Here's what you'll find inside:
Communication
Strategy
Technological support
Communication
Let's start by analyzing one of the most relevant aspects of managing japan telephone number data customers remotely, communication. This aspect needs attention at all times, but especially when you don't have the possibility of using physical presence to strengthen the relationship. Here are some tips for maintaining healthy and long-lasting relationships with your online contacts.
Clarify expectations
The first step to meeting a customer’s expectations is to be sure what those expectations are. The famous 4 Ws can be a great place to start in this case:
Who: Who are the stakeholders involved?
What: What result do they expect?
When: What are the deadlines to achieve this goal?
Where: In what area do you need to act to achieve it?
How : Through what specific actions will it be possible to satisfy the customer's expectations?
Put your face to it
Without the ability to have face-to-face meetings, it is important to reassure customers that your business presence remains solid and constant throughout their journey. For this reason, it is advisable to use periodic video calls to check in and realign your journey together.
But be careful not to overdo it: According to a study by the Harvard Business Review, 71% of meetings that companies conduct are considered unproductive and inefficient by their participants. In your meetings, try to provide customers with truly useful information, so that at the end of each video call you can always be sure that you have brought additional value to their experience.
Support and learning
Another way to better manage your remote clients is to offer them constant support in the services you offer and sources from which they can take inspiration to improve their business. You can do this through an FAQs section on your site, publishing a blog to offer them readings on the topics that concern your relationship or, even, creating audio and video content aimed at learning.
This last technique is great for ensuring that, in addition to written content, your customers can refer to other materials and start to consider your company as a source of support in every way.
To learn more about how you can create this type of content, you will find below an interesting explanation offered by HubSpot on how to create your first webinar.
