8 tips for preparing your 2024 digital marketing strategy

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To develop an effective marketing strategy , it is first essential to understand your customers by creating marketing personas.

A marketing persona is a semi-fictional representation of your ideal customer , created using real data about your current and potential customers. It goes beyond simple demographics and includes elements such as their behaviors, motivations, goals, and more. Creating marketing personas helps you understand and anticipate the needs and behaviors of your target audience. This is fundamental to a digital marketing strategy.

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We see you coming: yes, you may have done this when you launched your business, but that's not enough. Over the years, your customers' expectations and preferences have evolved. It's even possible that your customer profile has drastically changed. That's why it's important to spend time understanding your audience .

There are several methods to achieve this. But keep in mind that the ideal is to combine as many sources as possible to obtain the most comprehensive and complete information possible.

Conduct market research

This may include conducting surveys, creating focus groups, or analyzing market trends (using existing resources). The goal is to identify and understand changes in consumer behaviors and expectations.

Using data from your marketing tools

Examine the data collected by your digital marketing tools, such as Google Analytics or social media reports. This can help you identify patterns in the behaviors and preferences of your current customers.

Collect feedback

Speaking directly with your customers can provide invaluable insights. Surveys, interviews, and feedback sessions can reveal what your customers really think about your products or services.

Harnessing artificial intelligence

Use artificial intelligence (AI)-powered tools to analyze large volumes of data and gain deeper insights into customer behaviors and preferences.

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2. “Mobile-first” strategy
With the prevalence of smartphones in your customers' daily lives, adopting a "mobile-first" marketing strategy becomes crucial.

In 2024, this trend hong kong phone number data wil not only continue, but also intensify. The quality of the user experience (UX) is essential because it directly influences how consumers interact with your brand and make purchasing decisions.

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A quality mobile user experience must be fast, intuitive, and satisfying. Mobile users search for information quickly and want to access services efficiently.

A poorly designed, slow, or difficult-to-navigate website or app can lead to a loss of interest and trust from your customers, negatively impacting your conversions and brand reputation.

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Additionally, search engines like Google place a high value on mobile user experience in their ranking algorithms. A well-optimized website for mobile is more likely to appear at the top of search results. This means more traffic and business potential.

With that in mind, here's how you can optimize your website and content for mobile:

Responsive design

Your website must be fully usable on a mobile device. This means it must automatically adapt to the user's screen size, whether it's a smartphone, tablet, or desktop computer. Responsive design ensures a smooth and engaging user experience , regardless of the device used.