Create a Dedicated Sign-Up Landing Page
According to HubSpot research, increasing the number of landing pages from 10 to 15 results in a 55% increase in leads.
It makes sense since personalized landing pages let you reach a broader audience. Everyone who visits your website needs something different, so the more landing pages you create to address each person’s specific needs, the more sign-ups you’ll receive.
To create effective personalized landing pages, you should:
Understand where your website visitors are in the customer journey;
Target users based on their behavior, demographics, and interests;
Determine the specific type of content you want to deliver to each target audience.
Entice Website Visitors with Valuable Content
Posting relevant and valuable content on your blogs and social media is a great idea to grow your email list. 73% of brands post valuable content on social media platforms to drive traffic and engagement.
Use organic channels to attract visitors and prospects and compel them to leave their emails. Offer something your visitors can’t resist, like a free guide or a discount, in exchange for their email.
It’s like giving a free sample at a store; if they like it, they’ll want more. For instance, “Sign up and get a 10% off coupon” on your web pages. Or a free checklist in return for their email. Here’s an example of a similar popup by Hello Fresh:
hellofresh_signup_form_example
Image source: Hello Fresh
The tempting offer is useful to visitors looking to try out the products. You can also try a similar approach with informational blog posts or embedding inline forms in your page’s content.
Why You Should Do It?
Helpful content and relevant offers make subscribers feel they’re getting something beneficial immediately;
People who sign up are genuinely interested in your content, leading to a more engaged list;
Helps in collecting information about potential customers, which you can use in follow-up and nurturing campaigns.
Create Compelling Lead Magnets
A lead magnet (or gated content) is a valuable incentive (ebooks, webinars, templates, you name it) or offer marketers provide to website visitors in exchange for their email addresses. Lead magnets are effective marketing assets due to their ability to generate leads.
Your lead magnet should have life-changing value for the prospect — ideally, something they can use immediately, quickly, and benefit from instantly.
An excellent lead magnet should be:
Relevant to your target audience and provide them value;
Shareable so you can acquire more leads;
Trustworthy by backing it up with research and data whenever possible.
Add a Signup Button on Your Social Media Accounts
Most users follow businesses on social media to stay updated on new products. So, add an option on your Instagram, Facebook, and other social media channels for your customers to sign up for your regular email updates.
Add sign-up buttons on your social accounts to add your fans to your email list;
Add an email sign-up app to your social accounts to contact those interested in your offers. When your followers click on the app, they’ll be directed to an opt-in form to enter their email addresses.
Drive Email Sign-Ups With Ad Campaigns
Building an email list with online ads is a good idea when you have the budget. You can use social media, PPC ads, or any other advertising channel you’re looking at.
All you need is a compelling ad copy, creative, and a functional landing page for it.
Targeted landing pages boost email list signups as they’re typically singapore phone numbers designed with a singular objective in mind. When aiming for successful campaigns, create a landing page that:
Proposes a direct offer for a particular target audience;
Clears out the value proposition and answers apprehensions;
Has a short sign-up form to capture email addresses.
Here’s an example by a coach who uses his Facebook page and paid ads to promote his newsletter and grow his email list:
ad_campaign_example
Image source: Roland Frasier
You can also create similar ads on Facebook, YouTube or wherever your ideal audience hangs out. Target the right audience using Facebook Ads Manager and Google Ads and give them a tailored offer they can’t resist. This will help you reach a new audience and grow your email list fast.
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