Have a lower competition rate

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Add more exact keywords (and pause your phrase match)
The third strategy for optimizing your Google Ads performance on a reduced budget is adding more exact keywords. This is actually something you should always aim to do with your paid search campaigns, but when reducing your budget, you should spend most of your PPC account management time doing this.

But there’s an important principle to it. Not only should you add more exact lithuania phone number lead keywords, but you should also look for longer search terms to add (long-tail keywords). Longer exact match keywords:


Allow you to bid lower
Enable you to write better and more accurate ads (and if you’re not familiar with the term SKAGs, now would be a great time for that).
google ads optimization long tail keywords graph
Learn more about long-tail keywords here.

How long should the exact match keywords be?
This can definitely vary between different advertisers, but for most, keywords that contain between 2-5 words should be the sweet spot. One-word keywords will probably be expensive and have low conversion rates; and keywords with more than five words are likely to have a low search volume and may hardly get any traffic at all.