Build negative keyword lists

[tanaakhktnntrihmh@]

A brief refresher on the search terms report in Google Ads
What has changed in the search terms report and what it means
An overview of how PPC experts are reacting
PLUS actionable suggestions for navigating this shift
A quick refresher on the search terms report
The search terms report is a feature within your Google Ads account that allows you to see kenya phone number lead exactly which search terms triggered your ads to appear, as well as how closely those terms relate to the keywords your ad is targeting.

So if you have an ad targeting the keyword “farmhouse furniture” and someone searches for “farmhouse dining table,” the search term “farmhouse dining table” will appear in your search terms report, as with the example below:

google ads search terms report change example surfsideppc
Source: Surfside PPC

Advertisers and agencies rely on this report to optimize their Google Ads performance. The data can be used to:

Identify new search terms to add to your keyword lists.

Identify the best match type for particular keywords.
All of this helps ensure you’re allocating your budget properly, and not wasting ad spend on disinterested consumers and low-profit keywords.