When we talk about search engine ranking, the first thing that comes to mind is Google. Some might mention Bing as an alternative, but that's where we'll stop (at least for popular search engines; excuse us, DuckDuckGo ). However, Apple could soon threaten Google's search engine leadership.
Let's see what's happened: Google is in the crosshairs of antitrust enforcers in the United States, who accuse Apple of having a deal with Google to make the company's search engine available by default on iOS devices, a figure estimated at $10 billion in 2018.
Although Apple hasn't confirmed it, according gambling data france to the Financial Times , the company hired Google search chief John Giannandrea two years ago, a move that was explained at the time as being intended to help perfect the company's virtual assistant, Siri. Although it seems obvious that Giannandrea's eight years of experience with search engines would be very useful in creating one from scratch.
The relationship between Apple and Google hasn't been very stable in recent years. Recall that initially, apps like YouTube and Google Maps came by default on the iPhone and iPod Touch, a deal that was scrapped a couple of years ago when Apple introduced its own maps app for the iPhone. So it wouldn't be at all surprising if they were working on a search engine.
– Detect broken links: It's necessary to review all of our links to detect those that display errors and prevent users from accessing our website or webpage. We can fix them as quickly as possible to avoid losing any of the traffic coming from these links.
– Generate quality content: If we have good content that provides value to users, it will undoubtedly be linked to by third parties, thus generating secure backlinks to your site.
– Improve existing content: If your content is high-quality and you find it's receiving a large number of backlinks, it would be a good idea to integrate more information that updates this specific content to deliver new, valuable content to users.
– Guest Posting: There are some actions that, without being overused, can benefit your link building strategy. One of them is guest posting, which means you can generate content as a guest on a third-party site and link this participation to your own portal. Likewise, you can exchange posts between writers from different sites. These techniques must be well thought out so that search engines like Google interpret them as a natural and gradual generation of backlinks.
– Press releases: Sending press releases with our content to traditional media outlets is also a good option to consider in our link building strategy. Here, we can leverage these media outlets' websites by publishing and linking to them from their platforms.
An Apple-owned search engine could come with a clear advantage: privacy. An issue that has divided both companies recently and has become a key focus for Apple in its marketing campaigns.
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