How to rank a website on Google with long-tail keywords

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To understand the difference between a keyword and a long tail, consider the following example:

Keyword: "bar in Barcelona"
Long tail: “bar in front of the beach in Barcelona”
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The first keyword is very general and competitive. It's difficult to rank well in search results, as hundreds of websites compete for the term "bar in Barcelona."

On the other hand, the long-tail phrase "beachfront bar in Barcelona" is much more specific and has less competition.

Monitor and adjust : Continue to track your gambling data switzerland search term report and adjust your negative keyword list as needed.
Use different combinations of keywords
Try different keyword combinations. This way, you can expand your reach and improve the relevance of your ads.

Mix general and specific terms : Use both broad and specific keywords to address different search intents.
Use keyword variants: Think of synonyms and related terms to reach a broader audience.

Target geosegmentation: Use geographically specific terms to attract users from specific locations.
Track and adjust your keywords

Continuously tracking and optimizing your keywords is essential to the success of your Google Ads campaigns.

Additionally, research shows that long-tail keywords perform better, with a conversion rate up to 36% higher than general keywords. This is because specific searches indicate a greater purchase or action intent on the part of the user.