3. Lead Optimization

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Potential buyers feel more active and consume interactive content more frequently. This helps them move through their journey more efficiently and resolve their doubts. In other words, this is a factor that positively changes the customer's purchasing decision process .


4. Stand out from the competition
Marketing strategies aim to set a company apart from iceland mobile database competition, but this doesn't always happen. Using interactive content helps gain visibility by offering a unique experience. This is the case of ensuring a multidimensional experience, allowing the user to move from a QR code to a specific landing page or from a quiz to a product.