Through the WebAR experience, Burger King was able to bring each of the Animal Planet worlds to life, enhancing the six activity books and increasing the collectible value for customers. Because the experience is web-based, no app download is required, and users can instantly access the experience and immerse themselves in the world of .
In recent years, AR interactive marketing has gradually become one of the important belgium phone number lead means of interactive marketing, and WebAR simplifies the process of users using AR experience. It can easily run on web browsers of Android, iOS, Windows, and Mac systems to easily achieve cross-platform interaction without users having to download additional APPs.
The instant experience effect brought by Web AR greatly reduces the cost of persuading consumers to download the APP, while also improving the consumer experience, achieving a win-win marketing effect. Whether it is the environment established by the brand or the live event taking place on the other side of the world, users can participate in the experience through the convenient web AR technology.
GUCCI held the "Gucci Garden Archetypes" WebAR online virtual exhibition experience on the occasion of its 100th anniversary, recreating the brand's 16 classic advertising scenes in real scenes. Users only need to open the URL in the browser to enter the online exhibition. The virtual reality scene leads users to personally travel through fantasy, narrative, surprise, and splendor, understand the diverse inspirations in GUCCI advertisements, attract users to actively understand the brand story, and help the brand achieve precision marketing.
Animal Planet simply in their browser
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