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III. Develop a strategy to acquire qualified e-commerce buyers
Qualifying B2B customers is the process of finding and identifying potential customers who meet your company’s specific criteria. To develop a customer acquisition strategy specifically targeting your buyer personas , you have several options...

Offer your products on a professional B2B procurement platform
B2B sourcing platforms are online platforms that connect buyers and sellers. popular bahamas phone number lead online sales channel for companies, allowing them to reach new customers without spending a lot of money.

By using so-called "vertical" sourcing platforms, i.e. sourcing platforms that focus on a specific area rather than general sourcing platforms, companies can target a more qualified audience. For example, a company that produces orthotics can use specialized sourcing platforms for the medical industry (such as MedicalExpo ) to reach truly qualified and interested buyers. In addition, B2B sourcing platforms can also provide advantages such as customer relationship management (CRM) tools, digital communication and online collaboration tools, and sales tracking capabilities.