1. Set a Frequency Cap
While retargeting ads are effective in re-engaging prospective customers, you don’t want to bombard potential clients with the same advertisements. This can lead to ad fatigue, where users become disinterested esinc email list and ignore your ads moving forward.
Ad Frequency Cap
Ad fatigue can also signal to platform algorithms that your ad is stagnant. This can limit your ads’ reach to users who haven’t encountered it yet.
To prevent this, set a frequency cap on how often an individual sees your ad within a certain period. This keeps your ads fresh, helps maintain customer engagement and supports your conversion rate optimization efforts.
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