7 Steps to Establishing an Effective ORM Plan

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This can be done with the help of online reputation audit companies. They have the tools that look for positive and negative patterns and guide your ORM strategy. This initial audit will serve as a benchmark to measure progress over time.

Step 2: Set Clear Goals
No matter how good you know you are, people tend to chiropractor email address trust what others have to say about your products and services. This is why it’s essential to ensure your brand is not represented in a bad light.

With that in mind, determine what you want to achieve with your ORM efforts. Some common objectives include:

• Increasing positive online reviews
• Reducing negative content visibility
• Improving customer engagement
• Building thought leadership

As a proactive step, companies should contact all satisfied clients and encourage them to talk positively about their experience with the business.