Whatsapp marketing report: trends and insights for 2025

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In recent years, WhatsApp has consolidated its position as one of the most widely used communication channels in the world, both by ordinary users and businesses. In Brazil, the app is practically ubiquitous, with 147 million active users who use the platform not only to chat, but also to connect with brands and services.

This scenario makes WhatsApp Marketing an indispensable strategy for companies seeking to keep up with changes in consumer behavior. More than just a means of exchanging messages, it stands out for its personalization , high open rate and the ability to create dynamic and effective interactions .

In this report, we will explore how data and trends reinforce WhatsApp’s strategic role as a marketing tool, helping companies across different sectors engage their audiences and achieve surprising results. We will provide numbers, share market insights and practical examples so that you can maximize the potential of this powerful tool.

Index
The Impact of WhatsApp in Brazil and the World
WhatsApp as a Multisectoral Channel: Usage Examples
WhatsApp Marketing Trends for 2025
How to Choose the Ideal Platform for WhatsApp Marketing?
In short
The Impact of WhatsApp in Brazil and the World
WhatsApp is a global phenomenon, with over 2 billion active rcs data indonesia users spread across different countries. In Brazil, its relevance is even more impressive, placing the country at the top of the list of nations that use the application the most.

As of January 2024, Brazil leads the global use of WhatsApp, with approximately 98% of messaging app users in the country actively using the platform:

whatsapp marketing report - popularity by country
In addition to the user base, another piece of data is noteworthy: the average time spent on WhatsApp . According to a study by Opinion Box , Brazilians spend around 30 hours per month on the app, using it to chat with friends, consume content and even resolve issues with companies.

whatsapp marketing report - frequency of use
Compared to other business communication channels, WhatsApp stands out for its unmatched engagement rates . While email, for example, has an average open rate of 20%, on WhatsApp this rate reaches an incredible 98% , and most messages are read within 5 minutes of being sent.

And there's more: WhatsApp has conversion rates that range from 45% to 60%, much higher than those of email and SMS, which are around 2% to 5%. In other words, for every 100 users who receive a message on WhatsApp, up to 60 of them engage and perform the expected action, be it a purchase, a registration or another interaction.