Starting from the invitation, which must be clear, detailed and understandable, a successful B2B convention does not begin - and certainly does not end - with the content that is intended to be conveyed for the occasion.
On the side, every single detail must be studied, calibrated, orchestrated and correctly presented to offer a result that is not only optimal but even “ unforgettable ”. For it to be so, do not just say goodbye to long, boring and articulated presentations, capable only of exhausting the audience.
What's Different About B2B Conventions
Today, when the ROI of marketing investments takes precedence over everything else, brand reputation becomes one of the metrics with which to measure the success of an event.
But be careful, because with the Internet and new technologies available on smartphones, any audience is a more informed audience, therefore more aware and less easy to win over or "steer" within increasingly long and complex purchasing cycles .
Today, when blogs, social networks, forums and influencers australia telegram Users mobile Phone Number list play an increasingly important role, the work of Public Relations , as we know it, is dead and buried, as is the classic organization of events . For the latter to make sense again, in addition to a measurable return on investment, they must be included within a marketing program that must be set up to be "all-round".
Objectives and techniques of B2B conventions
With what objective? Simple: to obtain maximum visibility on all channels (traditional and digital) through clear and coherent communication . Is that all? Certainly not. The secret ingredient, today, is the essential, as well as intelligent, use of new technologies through which everything is being transformed, even the event experience itself.
It is not just the 2017 Global Communication Report, a collaboration between The Holmes Report and the USC Annenberg Center for Public Relations, that says so. Whether the confirmation comes from overseas or there is an all-Italian B2B Marketing Forum reiterating it, the wide variety of media and digital platforms available to companies has opened a highway of opportunities for those willing to work in a new way on building their customers' brand awareness .
But it is necessary to rely on competent partners , capable of implementing a Business Marketing strategy in step with digital technologies and an increasingly demanding publi
