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Second, it helps you tailor the experience to the customer. Test drives and brochures are obvious examples, but you might offer other options like "I want to compare specs" or "I want to speak to a specialist." This will give you what types of customer inquiries you're receiving and give you the opportunity to personalize the customer experience and help them more quickly.

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3. "What model are you looking for?"
Don't assume people want the model you're advertising, or even that they'll notice it. Often, the ad that performs best is the classic "front ¾" image of the car's wheel. This gives no indication of the model.